Virginie Viard remains loyal to Inez van Lamsweerde & Vinoodh Matadin. For Spring 2024, the Dutch creative twosome make a return to lens their eighth consecutive Chanel advertising campaign. Echoing the theme of Viard’s Spring 2024 collection, we’re transported to Villa Noailles located in the hills above Hyères, in southeastern France. Loli Bahia is a no-show this season, in favor of newly-appointed brand ambassador Riley Keough and Viard favorite Rianne van Rompaey. The stars of the campaign roam the grounds and interiors of the modernist mansion, captured by I&V in both color and black and white. The finished result evokes the mood and eclectic spirit of the 70s perfectly.

Chanel S/S 2024 : Riley Keough & Rianne van Rompaey by Inez van Lamsweerde & Vinoodh Matadin

Read below the reactions of theFashionSpot’s forum members:

“Just like every season at Chanel by Inez & Vinoodh, these campaign photographs are DIVINE!” exclaimed MModa.

“Stunning campaign! Always loved the 70s,” approved Urban Stylin.

Kite shared the same level of enthusiasm, admitting: “This is a really nice campaign!”

“One of my fave campaigns of the season and my most favorite Chanel campaign in what feels like forever! Didn’t think I would appreciate Riley Keough being part of the cast but she’s able to hold her own alongside Rianne van Rompaey here. Such gorgeous imagery from I&V this season, love the styling and the 70s vibe… want to see more and more!” raved vogue28.

“I love all of it, but especially Rianne. I love the color, the obnoxiously in-your-face prints. Very 70s, fun, and glamorous,” voiced KoV.

Chanel S/S 2024 : Riley Keough & Rianne van Rompaey by Inez van Lamsweerde & Vinoodh Matadin

See more from Chanel’s Spring 2024 advertising campaign and join the conversation, here.

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By Peter