Courtesy In Plain Words With its rectangular and pocket-friendly form, a matchbox reminds one of a popular contemporary object: the smartphone. Apart from physical similarities, the two also have much…
Illustration by Beatrice Sala. This conversation took place as part of our Summer Salon, which explores the intersection of branding and culture. Our next Zoom event on Thursday, July 28…
Gigantic Fountain, Chicago World's Fair, 1933, Linen Postcard In 1928, The Saturday Evening Post, then the US’s most popular illustrated weekly, heralded “The New Age of Color.” The US had…
Image by Katharina Brenner, featuring knitwear designs by Annie Larson, House of Sunny, and more. From the family-knit cardigans of infancy, to the House of Sunny ‘fits of today’s Tik…
By Beatrice Sala Today, what you watch can say a lot about who you are. In our era of Peak TV, you can tell a lot about someone if they’re…
The Maharaja. Courtesy Poster House It is safe to say that for anyone who grew up in India in the decades following the 1950s, Air-India’s Maharaja was a very familiar…
Illustration by Juliana Toro Recently, the Illinois Department of National Resources asked branding studio Span to “rebrand” a fish. The new miracle species that Span concocted (in collaboration with design…
Driftwell branding, courtesy PepsiCo. This story is part of our Weekend Reads series, where we highlight a story we love from the archives. It was originally published online in 2021.…
Peter