If you’re a freelance creative, or you’re running a small business, you probably don’t need to be told that it can be tough to get noticed online. The digital high street is more crowded than it’s ever been, and even if you follow all the advice to the letter, trying to make your digital presence stand out can feel like pushing a rock uphill. 

As Director of Brand Design at Squarespace, Satu Pelkonen sees plenty of different approaches to the challenge of getting digitally noticed. She’s also got plenty of experience of the challenge herself — prior to joining Squarespace in 2019, she has worked on branding, design and campaigns for a huge variety of clients, including Spotify, Nike, Google, Samsung and more. As such, she was the ideal person for us to sit down with to get a little advice on how creatives and business might put their digital real estate to better use.