Also very unlikely to make an experience is the next iPhone. Apple almost always reveals the next generation of its smartphone in September, and we don’t expect 2024 to be any different. But with the sheer volume of iPhone 16 leaks and rumours we’ve heard so far, we already have a pretty decent idea of what to expect.
One thing Apple probably won’t mention is the controversy surrounding its recent iPad ad, which showed all manner of creative items being crushed by an enormous hydraulic press. The depiction of the destruction of creativity and craftsmanship appalled fans and even celebrities, leading to an extremely rare apology from Apple. Putting it somewhat mildly, the company said it “missed the mark” on this one.
Can you believe it’s a year since Apple revealed Vision Pro? We got our first glimpse at the headset back at WWDC 2023, and it’s since entered the wild in the US. But with a $3.5k price tag, Vision Pro is unlikely to hit the mainstream anytime soon. And then there’s the fact that it looks pretty goofy in public.
One thing we’re pretty much guaranteed to see at WWDC is iOS 18. And if it looks anything like this concept, we’ll be hitting Download straight away in September.
Siri was impressive when unveiled alongside the iPhone 4 in 2010, but has long since been surpassed by other digital assistants such as Alexa. But with Apple said to be going all-in on AI this year, could misunderstandings like this one finally become a thing of the past?
Hello and welcome to our WWDC 2024 live blog. We’ll be keeping you up to date here with every software and hardware reveal from Apple this evening. In the meantime, we’ll be exploring the many rumours and leaks we’ve heard in recent weeks. For the lowdown from Apple’s last extravaganza, take a look at our roundup of the ‘Let Loose’ iPad event in London.
