Cara app launched in January 2023 but chances are you first heard about it in the last week or so. That’s because in around seven days, it went from having 40,000 users to 700,00 amid the controversy around Instagram using images to train AI. Cara has a no-AI policy, which has led a lot of artists to see it as a potential Instagram alternative, so it may be time to take a look.

Of course, this isn’t the first time we’ve heard talk of an Instagram alternative. And, perhaps with the exception of big hitter TikTok, which Instagram has gone on to imitate in many ways, none has really caught on in a big way. Could Cara be different? Below we round up who Car is for and how it works to help you decide if it’s worth exploring for yourself.