Elissa O’Brien is the strategy director and co-founder of OUTLAW, a Bristol-based strategic brand design agency that creates commercially effective work through challenging convention. OUTLAW’s clients include, ASAHI, Associated British Foods and Essity, as well as a host of smaller brands.

As part of our Day in the Life series, I chatted to Elissa about why every brief requires a different approach, what makes OUTLAW different from other agencies and how she made the move into strategy.