The Boston Athletic Association has unveiled a new logo for the Boston Marathon, featuring Spike (the marathon’s iconic mascot) in a bold new direction. With a historic legacy built on strength and perseverance, the new logo aims to honour Boston Marathon’s past and inspire its future, but fans aren’t convinced by one key addition. 

There’s no right or wrong way to design a logo, but the most important element is creating a unique and memorable identity that resonates with enthusiasts. With the race’s lead sponsor Bank of America added to the beloved design, some fans feel the spirit of the race has become lost to corporate control.