Milkshake syrup brand Crusha has unleashed a deliciously retro new brand identity, mixing 50s Americana with contemporary flair. As a brand with an almost 70-decade legacy, the new identity is a celebration of past and present, bursting with personality and a distinct stylish flavour. 

Nailing the reinvention of a packaging design with such heritage is no easy feat, yet Bristol-based design agency Outlaw has crafted a new look that carries a palpable nostalgia. With playful illustration, fresh typography and a revamped mascot, Crusha’s new brand identity is a masterclass in playful and precise design.