For reasons unbeknownst to me, the internet has developed an obsession with something completely unexpected – popcorn buckets. It started back in February with a promotional popcorn receptacle for Dune: Part Two that garnered a mixed (and hilarious) response from fans for its ‘suggestive’ appearance. Since then, marketing teams have been keen to one-up the controversial design, amping up the absurdity for a kernel of coveted virality. 

It can be a tricky task to master the art of packaging design, but rarely would I say that a scandalous approach is the key to success. Regretfully, I have to hold my tongue, as not only are the recent slew of bizarre buckets wholly memorable, but a genius (albeit slightly ridiculous) marketing strategy.