Web design trends come and go, but parallax scrolling websites seem to be here to stay. The parallax scrolling effect revolutionised web design in around 2010, but it still remains in use since it’s such an effective way to create a seamless and immersive user experience.

Making a parallax scrolling website involves making the background layout move more slowly than the foreground elements when the user scrolls, creating a 3D-like sense of depth that’s particularly great for storytelling. It can be used as the star of the show or more sparingly for subtle effects that make the foreground seem to stand out, which can encourage users to stay on a page and keep scrolling – great for SEO and conversions.