With the UK general election coming up in July, campaigning is in full swing. And one of the most eye-catching initiatives is not for a specific party but for the Just Vote campaign, which aims to get people to register and to turn out to exercise their democratic right. 

As ever, there’s a fear that voter apathy may lead to a low turnout, particularly among young people. But this cheeky poster campaign aims to raise awareness of the importance of putting an X in a box by making it look like something X-rated (see our pick of the best billboard advertising for more inspiration).