Whether we like it or not, AI is taking over the online sphere. The good news is that apps like TikTok and Instagram are taking a stand, introducing labels for AI-generated content – the bad news is, they don’t work particularly well. 

AI art generators are getting slicker and harder to detect so I’m all for a bit of online transparency, but it seems that Instagram’s ‘Made with AI’ label might be a little trigger-happy. Even content with the smallest of Photoshop tweaks seems to be branded with the cursed label, causing concern among creatives who feel their work is being wrongly accused.