The process of creating a character design is often full of hurdles. Although many of the well-known characters from cartoons, advertising and films look straightforward, in actual fact, a vast amount of effort and skill will have been exerted to make them so effective. (To start making your own creations, you’ll probably want some software – get Adobe Creative Cloud to get cracking).

But what do you need to consider for your character design? Aside from clean lines and easily readable features, there’s knowing what to exaggerate and what to minimise, how to give a hint of depth and background and what to do to develop personality. While you can learn a lot from character design books, sometimes it can be daunting to get started, so we asked a range of leading artists and illustrators for their advice on creating memorable, unique character designs.