American motorcycle brand Harley Davidson is in the midst of a design dispute with UK-based clothing retailer Next. It’s threatening legal action over a “copycat” logo design featured on a children’s t-shirt created by the UK brand, which Harley Davidson claims will give “rise to a likelihood of confusion” should it continue to be sold.

Logo design is integral to a brand’s identity and with a legacy dating back to 1903, it’s natural that Harley Davidson is keen to protect its brand. It’s not the first and it certainly won’t be the last occasion in which the brand defends its identity: a recent report claimed it had “a vigorous worldwide program of trademark registration and enforcement.”