Pierpaolo Piccioli is sticking to his guns for the Spring 2024 season, enlisting the all-American beauty and firm industry fave that is Kaia Gerber as the face of Valentino for a second consecutive season. Piccioli, nonetheless, throws in Valentino brand ambassadors Jolin Tsai and Son Ye-jin for good measure. The creative director who has been the solo creative force behind Valentino since 2016, drops legendary photographer Steven Meisel for the Spring 2024 season, in favor of Mert Alas & Marcus Piggott. The photographic duo capture Piccioli’s trio of muses high above New York City, on location within the 7 World Trade Center building, with the city’s graphic skyline making for a majestic and visually-arresting backdrop.

Valentino S/S 2024 : Kaia Gerber, Jolin Tsai & Son Ye-jinby Mert Alas & Marcus Piggott
IMAGE | MYFACEHUNTER.COM

Read below the reactions of theFashionSpot’s forum members:

“Great so far,” admired GERGIN upon checking out Valentino’s latest.

“Love the photography and styling. So much better than last season’s dreadfulness,” MModa voiced.

“Big fan of this campaign! Eye-catching and captures the perfect mood,” noted Faith Akiyama.

Yet not everyone was left so enchanted with the end result. “I hate how photographers don’t even care that their work looks no different from a 5-minute smartphone filter job. It’s the opposite of glamorous. Where’s the uniqueness? The exclusivity? GoldenPetals asked.

“It’s all very disjointed, despite the same location and same clothes,” chimed in upNorth.

Valentino S/S 2024 : Kaia Gerber, Jolin Tsai & Son Ye-jinby Mert Alas & Marcus Piggott
IMAGES | MYFACEHUNTER.COM

See more from Valentino’s Spring 2024 advertising campaign and join the on-going conversation, here.



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By Peter