Chelsea FC gets a fiery revamp in powerful new visual identity
Peter Lancride The Blues debut their hot new kit design.
Design
5 tips for creating impactful branding
Brand Impact Awards judges explain what makes good branding great.
These are the hottest logo design trends of 2024
From optical illusions to AI stars.
Apple’s new HomePod announcement is random to say the least
How did this qualify for a press release?
Ingenious ‘trashed’ Twisters billboard turns movie ads upside down
The marketing team went wild.
The worst movie poster designs of 2024 (so far)
From tired tropes to Photoshop fails and AI, these poster designs failed to impress.
The Amazon logo: a history – how the retail giant got its smile
As Amazon celebrates its 30 year anniversary, we analyse how its logo has evolved with it.
“We wanted to go for the punk aesthetic that the BIA has always encapsulated”: How we made the new Brand Impact Awards identity
Taxi Studio takes us through its new BIA rebrand.
Coca-Cola’s Olympic packaging embraces the power of the hug
The stylish designs are a symbol of unity.
Iowa school logo dispute aims to settle who gets the ‘D’
Drake University comes for the DMACC.