‘Tech product campaigns fall short when it comes to emotion’: How we made Life Fitness’s Symbio branding
Peter Lancride We caught up with the team at marketing agency Syn.
Design
Buzzfeed comes down on AI news outlet over similar logo
Trending Now’s director sees it as a “good omen”.
“For some brands, the best approach to the Olympics is to not be there”
Siegel+Gale's Jenna Isken talks us through the dos and don'ts of Olympics marketing.
This kids’ smartwatch branding is wonderfully weird
Why? Because it’s fun.
These Korean Macbeth posters make wicked use of negative space
Is this a dagger which I see before me?
I can’t believe this Olympic athlete’s cheese photos aren’t AI
'Gymnast hugs a giant piece of parmesan' certainly sounds like a text prompt.
The new Goldman Sachs logo is giving me serious déjà vu
Out with the old, in with the older.
The London Museum logo backlash is a load of glitter crap
Is a fun logo really such a crime?
How brands can make the most of the Olympics: a golden marketing opportunity
Pro tips for a medal-winning strategy.
10 of the best map designs, and what they tell us about mapping
We've found the best map design to help you see the world differently.