The Toronto Raptors’ surprising special-edition logo is loaded with symbolism
Peter Lancride This is the most artistic design in the NBA.
2025
10 brands that really need to rebrand in 2025
These iconic brands could all do with a refresh in the year to come.
Overwatch 2 fans love this animator’s retro 3D D.Va
D.va struts straight into the 1980s.
“Every rebranding project is an archaeological dig”: how we made New York Historical’s new identity
We learn how Lippincott found a single thread in historic institution and made a hyphen into a bridge for opposing views.
These Apple Pencil deals smash the prices I saw in 2024
Short and sweet with a full stop.
The best logos of the 2020s (so far)
A deep dive into the most iconic logo designs of the decade and the stories behind them.
I just learned why Disney characters wear white gloves, and my childhood is ruined
It's partly due to practicality and partly due to tradition.
British Airways turns the hidden beauty of flight paths into a clever new logo design
The airline's loyalty club gets a glow up with a sleek, minimalist rebrand.
Hostinger 2025 review: a surprisingly serious website builder
Creatives shouldn't overlook Hostinger's website builder.
Should we be scared or excited? What to expect from AI in 2025
As AI continues to evolve, should creatives be scared or excited?