Samsung Galaxy Unpacked 2025 LIVE: I’m here at Samsung HQ

The live stream from San Jose is about to commence, and we’ve been told that Samsung has a surprise to share at the end of the presentation… I wonder what that could mean 🤔 

The presentation here at Kings Cross has kicked off with a few words from Samsung Ambassador, Fearne Cotton, who tells us that she loves the Galaxy AI Sketch to image feature as a creative herself and busy mum.

This is very atmospheric. With just 15 minutes to go, I’ll be getting to my seat soon to bring you all the news as it happens.

Hmmm. I think I have just found a spoiler…. And it’s a camera sneak!

Whether or not I was supposed to see this, who knows, but it was just laid out for anyone to see…. I like the sound of this one.

Umm… don’t mind if I do!

And I’m in! It’s a buzzy vibe full of people awaiting the big event to start. It’s so soon now! As a photographer I’m hoping for camera news, but as a design site we’re also excited to see any design changes. To be honest even Samsung haven’t done anything outrageous with phone design yet, so it’d be nice to see some out of the box thinking beyond just a different placement of camera lenses and a rounder or squarer shape.

Here we goooo!

CB Editor Georgia here filling in for Beth as she makes her way across London. At CB we are known for being Apple fans on the whole, but I have to say Beth has helped change the game for our outlook. We are all equally as excited to see what Samsung has to unpack for creatives – after all, the camera and AI features are a dream for pros on the go.

And though a recent study showed users aren’t enamoured with AI so far for mobile, I think Samsung’s the one with the potential to change all that.

En route to Samsung HQ now… brb.

It’s not much of a secret that Samsung will be offering details on its highly anticipated S25 flagship smartphone series during unpacked later this evening – but what do we think the new handset will look like?

There were some seriously wacky rumours and leaks flying bout, including speculation that the S25 Ultra could have a built-in drone. I know Samsung can be innovative, but I very much doubt this will be an S25 Ultra feature.

The time is ticking, and we’re nearly closer to the official Samsung Galaxy Unpacked 2025 live stream. To be precise, there’s 2.5 hours to go, as you can see from the timer set on my Samsung Galaxy Watch 6 (I told you I was a Samsung fan).

In other news, I recently went on a trip to Slovenia and put my Samsung Galaxy S24 Ultra to the test in an ultimate camera phone shoot out against the new Honor Magic 7 Pro smartphone.

Both camera phones performed excellently, and are fused with AI imaging power. It was tough to select a winner, but take a look at the article to see the official verdict.

While we wait for the main event to start, let me direct you to a piece we wrote recently on Samsung teasing a new mixed-reality headset (in partnership with Google).

It’s set for a 2025 launch, so this could be a super interesting year for Samsung fans.

I’m on my way right now to Samsung’s Kings Cross headquarters in London for a very special event ahead of Samsung Galaxy Unpacked later this evening. If you’re hoping to tune in, the official Unpacked event is being live-streamed via Samsung’s official website and YouTube platforms and will be kicking off at 6 pm UK time, as well as 1 pm EDT, and 10 am PDT.