There are thousands of fonts available for creatives to choose from. However, when it comes to picking a typeface, you can’t rely on gut alone. Making the right choice depends on function, context and a whole host of other factors.

How do you ensure you’re going about it the right way? Follow these tips for how to pick the right font for your project. If you need a refresher on typography as a discipline, then check out our typography tutorials. To make sure you’re using the right terminology, see our type glossary or our guide to font vs typeface.