For some time Netflix has been losing subscribers and falling out of favour thanks to competitors like Disney+ and Prime Video. With its most popular shows getting axed left right and centre, subscriber loyalty has taken a significant hit, and it seems now more than ever Netflix’s branding strategy needs a serious switch-up to reclaim its crown.

While there’s no rulebook to creating impactful branding, Netflix was previously a frontrunner in the streaming sphere (in part) thanks to its strong sonic logo and sleek UI. It’s clear that aesthetics aren’t everything as the platform has slowly stagnated over time, but is a shift in branding enough to revive it?