AI image generators and video tools are getting more niche. Leia Inc has just announced the addition of dedicated Apple Music exports in its Immersity AI tool, aiming to give musicians and labels a simple way to add motion and depth to 2D album art.

The tool uses generative AI to separate background and foreground elements and make them move separately. It create an uncanny effect, but the software developer is tapping into a trend that’s taking off in online music stores, and Immersity AI’s ease of use is likely to make the format even more popular.