With X sinking into a swamp of bile and Instagram alienating users due to low reach and opaque AI policies, many creatives have been searching for a new social media platform that better meets their needs. The anti-AI Cara social media platform has been one of the most promising candidates so far, but another app called Cosmos has been gaining traction.

Cosmos is being billed as a “Pinterest for creatives”. Isn’t Pinterest already for creatives? I hear you ask. Many designers and photographers use the platform for moodboarding and for saving inspiration. But Cosmos appears to be more specifically aimed at the creative sector, and it’s clean UI is winning it new users: in the past couple of weeks, it’s hit number one in the graphics and design category in the Apple App Store in 22 countries and has grown by 100,000 users. So what is Cosmos, and what makes it different?

I also wonder how Cosmos is planning to make money, or even cover its costs if it has no adverts. There appears to be a premium subscription option for $8 a month.