Discovering complementary font pairs is a lot like coming across a color combination you’d never considered. Just as a great color combo brings out the best in both shades—think of the stunning contrast created by purple and green, or blue and yellow—the right font pairing enhances both fonts for an exciting new look and feel.

Font pairing can be pretty straightforward if you use different weights from the same family—for instance, we know Helvetica Now Regular goes well with Helvetica Now Bold. But you might want to take the contrast further and pair fonts from different families.