Deadpool and Wolverine. They go together like Ketchup and mustard – or at least Heinz seems to think so. In promotion of the highly anticipated movie, the condiment connoisseur has teased a set of custom sauce collectables in a delightfully on-the-nose parody trailer.

The Deadpool & Wolverine movie marketing train has been a wild ride from the start. From its provocative R-rated trailer to those traumatic popcorn buckets, the hype around the movie has been catapulted by a delightfully chaotic campaign, celebrating the film’s off-kilter NSFW edge.