The best free logo maker to use

If you need a logo design quickly, using one of the best free logo makers may be useful. Let’s be clear: such tools aren’t suitable for designing a logo for a client professionally (you’ll need the best logo designer tool for that). But if you need some ideas as a jumping off point or a super quick design for a small business or personal project, the best free logo creators can come in handy. 

It’s a bit like using an AI tool like Midjourney or ChatGPT. The results will often be terrible, but then again, sometimes they’ll actually be half decent. Either way, they can help your creative cogs to start turning. Below, you’ll find a roundup of the best free logo designer tools around. We’ve tested all these programs by creating a logo with them, and have evaluated their ease of use, functionality and the quality of the results. 

Bear in mind that with most of these entries, we’re talking about free plans on paid-for platforms, so some features are only available to paying users, and in many cases, you’ll only be able to download a very small version of your finished design without paying.

The best free logo makers at a glance

1. Adobe Express
Adobe Express’ free plan includes access to various tools that can be used to design a logo for free, including templates and the option to import your own assets. And you can do more than just logo design, too.

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2. Canva Logo Maker
Canva’s a popular choice for social media assets, and it also has a template-based free logo maker. Paid plans give you loads of features, but the free tier is highly usable, and it lets you download logos at larger sizes than some other free tools.

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3. Wix
This free logo maker aims to make it quick and easy to come up with a logo. It takes you through various options, allowing you to decide which designs you like and which you don’t. Then you can buy your logo in a few clicks (yes, you have to pay if you want a decent size).

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The best free logo makers in full

The best free logo maker overall

Adobe Express tops our list of the best free logo makers because it has several options for creating a logo. The first is to browse a range of templates, pick one you like and customise it. Alternatively, you can choose to create a logo from scratch. We found that this second option allows a lot more versatility and creativity than Wix and Tailored Brands, although it still doesn’t provide anything like the range of tools you get in fully blown graphic design software, and it doesn’t allow freehand drawing like Canva does (see below).

Part of the flexibility includes the ability to upload your own assets, something that’s not possible in the free version of Canva. There are also stock photos available for inclusion, or you can even use the Adobe Firefly AI-powered text-to-image generator to generate images, although I found it hard to imagine a situation in which anyone would want to include an AI image in a logo design. In our tests, trying to use text prompts to generate a logo itself generated truly terrible results.

Overall, the templates and icons on offer are rather crude. However, we think the biggest advantage of Adobe Express is its versatility – you can use it to design things other than logos. Available both in browser and as a mobile app, its main use is for designing social media posts, and it even includes a video editor. There are so many tools that we find the interface can feel a bit cluttered, sometimes making it hard to navigate. However, you’ll probably need other design pieces for your business as well as a logo. If you find yourself needing more tools, a premium subscription is available.

Read our Adobe Express review for more details.

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The best free logo maker for lots of options

Canva provides a comprehensive online design suite that does much more than logos. While a lot of the tools might not interest you if you only need a logo, it’s our pick as the most versatile free logo maker because it offers more more options for customisation than most other options on our list. 

It goes for a template-based approach that lets you choose the style you like rather than trying to magically come up with something suitable by asking you a few questions. But you can also draw freehand and add shapes, text. When we tested it, we liked that flexibility since you can generally play with the designs more than with other options, which allows you to create something more unique. 

It’s also handy if you already have a design in mind that you want to try to replicate. I was able to create something that looks like the Creative Bloq logo in a matter of seconds, but then I could have done something similar in Microsoft Paint. We also liked the collaborative features. These enable you to share the design you’re working on with others so that they can add feedback or make contributions themselves. 

One drawback is that I felt that it would be quite easy to get lost in the many, many templates provided, which aren’t organised in any particular way: you simply have to search by trying keywords in the search field. If you’re not sure what you’re looking for, you might not know where to start. If you do know, you might not be sure how to find it.

If you need more choice, you can pay to use a larger selection of premium elements, but you can actually do quite a lot in the free tier. Although one thing you’ll likely miss is the fact that you can’t make a logo with a transparent background in the free tier; that’s one you have to fork out for. Regardless, once you’re done, you can download your finished logo as a 500px PNG or JPEG, or a print-ready PDF, for free. 

See our full Canva review for more information.

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The best free logo maker for beginners

With Wix, you get two options for creating a logo online: the option to hire an actual designer who’ll do the work for you, which really ought to be the solution you go for if you’re serious about branding for your business. But Wix also has a free logo maker option.

We’ve chosen Wix’s tool as best for beginners because it takes a more step-by-step approach. It starts by asking for some basic information about your business. In fact, it even can even suggest names and taglines for your business, if you haven’t reached that stage. I don’t think I would leave such an important decision to AI myself, but it could help give you ideas of what to avoid since the suggestions tend to be very cliched.

As we found out when we tested it, Wix provides a huge variety of suggestions for icons, colours and fonts to start working with, in a variety of styles. This is useful for newbies as it enables you to view and assess a number of different ways you could go with your logo. Other software, like Tailor Brands below, ask you to pick your icon from the outset so you don’t get that influx of inspiration.

Once you’ve done that you’ll be presented with your own custom logo that you can then edit until it looks the way you want. When you’re done you can download image files so that you can use your logo design wherever you want, though note that you’ll have to pay if you want more than a very low-res version. 

See our full Wix Logo maker review for more details.

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Best for efficiency

Can’t be bothered scrolling through a load of templates when you’re looking for the ideal logo for your brand? Tailor Brands’ Logo Maker is more step-by-step. lt starts by asking you for your a ‘logo name’ (strange phrasing, but it means your business name), and then gets you to decide whether you want an icon, text or initial-based logo, then it’ll try to pin down the sort of design style you want by choosing three from a somewhat limited range of options (and you have to choose three, strangely).

With that information, it goes to work on creating a logo that you can then customise if you want; when you’re happy with it you can download a low-resolution for free, or pay for high-resolution files. Bear in mind that the free file you get really is very small: 192 pixels along its longest edge. It might do for an app store or a small website badge, but if you need anything larger then you’ll need to open your wallet. 

Still, if you do decide to upgrade, Tailor Brands can become a one-stop-shop to start and run your business, offering a platform that can also create merchandise, business cards and social media templates. It can also help you set up your own little corner of the web with an online store or website, web hosting, a business mailbox and more. We found customisation options to be limited, and we don’t think the designs will be winning any awards, but it gets the job done for very small businesses. 

See our full Tailor Brands review for more details.

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Best for file export

If you’re after the best free logo maker that offers options to export in a range of sizes, Shopify’s Hatchful at least has that going for it. It offers a big package of exported files for a free program, including versions of your logo already sized in the right dimensions for a range of social media platforms and a high-res PNG (transparent included – the holy grail).

It’s also extremely easy to use, although perhaps a little too easy. Like with Wix and Tailor Brands, you answer a few basic questions about your business, and then you pick a logo you like the look of. And that’s about it. All you can customise afterwards is the icon, font and colour. You can’t modify spacing or any of the other design elements, and the spacing and sizing of the elements in many of the designs that it offered me really weren’t ideal. The range of icons is quite limited too.

You need to create an account to export your design, but that’s free to do. Within a few minutes, a folder arrives in your email inbox.

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Best for vector editing

While it’s nice to have a load of ready made options to choose from, if you’d prefer to build up your logo yourself then Ucraft’s Logo Maker provides that option. Essentially it’s a very simple vector editor with a limited number of shapes, fonts and icons that you can combine and move around as you please.

We found that without the hand-holding and templates of other logo makers, Ucraft does require a bit more design nous to get the most out of it. If, for instance, you had to pause reading the last paragraph to look up what a ‘vector editor’ was, then this probably isn’t the right one for you. 

The process of creating a logo takes more time. But the big benefit that we found when we tested it is that you can align and resize the elements as you please, giving you more chance of creating a design that feels well balanced. The options are fairly basic, so it’s still very easy to use. The stripped-down UI means it’s easy to find things, and we found that it’s very clear how to move elements forwards and backwards.

We would have liked to have a at least a few more options to customise the shapes, however. There’s no way to round the borders on a square, for example, or to add a border. For those kinds of features, you’ll need Canva or Adobe Express (above). You can download your finished logo as a 600px PNG for free, or you can pay $7 to get it as a scalable SVG file so you can use it at different sizes.

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Best of the rest

LogoMakr is another tool that offers a couple of different ways to create a logo. There are a bunch of templates you can customise, or you can create your own design from scratch using an open canvas. This latter option is a similar approach to Ucraft’s Logo Maker but with a lot more tools and options. We found the interface friendly and intuitive to use despite the increased options. You can use shapes and icons or draw freehand. There’s even a paintbucket like in Paint, and there’s a decent number of fonts to choose from. 

The customisation options are a lot more flexible than with many of the other programs we tested. You can modify the number of sides in shapes, skew them and cut them out. We’d like it even more if it allowed you to use gradients as well as flat fills, but you can’t have everything. And the same platform does offer a range of other tools, including an icon maker that allows you to create vector icons from your own raster designs.

Alas, this is another platform where the free option gets you only a fairly small version of your finished design (a 250px PNG). You can download it at larger sizes and as a SVG and PDF if you’re prepared to shell out $21.

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Want to keep your options open when you’re choosing one of the best free logo makers? DesignEvo’s Free Logo Maker lets you work however you want; there are over 6,000 templates that you can browse if you want to a head start on your design, but if you’re set on going it alone you can start from scratch too, with a blank layout and build a logo using symbols, shapes and fonts. When you’re done you download a free low-resolution logo (a 300px PNG); for scalable vector versions, prices start at $24.99.

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Here’s another of the best free logo makers that does the work for you. In fact, this one does all of the work for you since there are no customisation options whatsoever. MarkMaker simply asks you for your business name, and then starts generating random logo suggestions. The neat part is that, you can click on the ones you like to ‘like’ them, which will lead it to generate more options along the same lines if you scroll down.

At least in theory, it’s a neat way of doing things, that should get you closer to a logo design you like as you scroll down clicking designs that appeal to you. Unfortunately, we found the designs tend to be quite poor. There’s some very, very, let’s say, unconventional kerning going on and even some bizarre stretching of text, sometimes to the point of rendering logotypes that look worse than an illegible Captcha. If you’re patient, there’s a chance you might find something you like. And the good news is that you can download your logo as a PNG or SVG; both are free. That makes it the only genuinely free logo maker on this list if you need an SVG file to have the option to resize (the site welcomes donations).

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How to choose the best free logo maker

When looking for a top free logo maker, ask yourself some key questions and see if the features and process of the logo maker match what you need. Some good questions include: What are you goals and aims from the final design? Who is your target audience? What brand values need to be represented? How will your logo be viewed? What should the logo accomplish?

Once you’ve done that, evaluate the customisation options. The best free logo makers offer a range of fonts, colours, and icons to personalise your design. Look for a platform that allows you to tweak every aspect of your logo, from size and placement to orientation and colour palette.

Additionally, assess the quality of the templates available. A diverse selection of templates can provide inspiration and cater to various industries and styles. Make sure the templates are modern and adaptable to your brand’s identity.

Finally, consider the output quality and format options. The logo maker should allow you to download your design in high resolution and offer different file formats for versatile use across digital and print platforms.

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How we tested the best free logo makers

As with all design software, curating our list of the best free logo makers involves a thorough testing process. We created a logo from start to finish using all the options above. First, we evaluate the user interface to assess with its intuitive, user-friendly, and caters to individuals with varying levels of design expertise.

Furthermore, we assess the depth of customisation, ensuring users can tweak every element to align with their brand identity. We look for platforms that provide modern, high-quality templates catering to a broad spectrum of industries and design styles. We also consider output quality, sizes and file types available for download and scrutinise each tool for hidden costs or limitations in the free version. 

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FAQs

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