As AI-related controversies grow in ubiquity, we’ve seen varying approaches from tech brands and platforms in recent months. Just last week, Nintendo decalred a wholesale rejection of generative AI. Others are promoting transparency, including video sharing platform Vimeo.

In a new blog post, Vimeo CEO Philip Moyer has announced that the platform’s terms of service are being updated to ask creators to label AI-generated (or otherwise digitally manipulated) content.