McDonald’s Canada has revealed an ingenious new ad campaign, craftily hiding the iconic Golden Arches in plain sight. The ads centre around the chaos of Moving Day, reminding hungry patrons that McDonald’s is always around the corner to soothe the stress of relocating.

McDonald’s is known for its inventive print ads, but this crafty campaign is a prime example of how simplicity and interactivity can create a timeless ad. With three hidden McDonald’s logos to find, can you spot them all?