Over the past decade, the Brand Impact Awards (BIA) has established itself as one of the most prestigious branding award schemes in the world. To usher in a new era for the BIA, Taxi Studio has created the covetable BIA Mallet matched with a stunning new identity, centered around idea of ‘impact’.

To delve into the creation of this beautiful new object, I spoke to Taxi Studio‘s founder and chief creative officer Spencer Buck, as well as Ross Amor, workshop manager of Creative Awards London, and chair of the BIA jury, Nick Carson. To be in with a chance of winning an iconic BIA Mallet, enter the Brand Impact Awards. Entries close at midnight (BST) 19 July.

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Spencer Buck

Described as a creative catalyst and visionary (and obsessively detail-oriented), Spencer advocates working collaboratively, respectfully, and openly to resolve significant brand challenges. Among his 200+ tally of awards are four Grand Prix: DBA Design Effectiveness Grand Prix, New York Festivals Grand Prix, LIA Grand Prix, Drum Design Grand Prix – and several highly coveted D&AD Pencils.

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Ross Amor

Ross is a wood nerd and runs the workshop at Creative Awards London, a small Spitalfields based designer and manufacturer of bespoke awards. Ross loves to work closely with designers to help them navigate the difficult path from design idea to physical reality. Creative Awards London have made thousands of awards for thousands of ceremonies, and are now heavily focused on making their awards as sustainable as possible.

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Nick Carson

As a writer, consultant and strategist, Nick’s collaborators have included Virgin, Wolff Olins, Taxi Studio, TikTok, and Meta. A former editor of Computer Arts, he launched and continues to chair the Brand Impact Awards. He is the author of Virgin by Design, a coffee-table book exploring 50 years of the Virgin brand, published by Thames & Hudson in 2020.