I recently had the pleasure of attending this year’s D&AD New Blood Festival – celebrating the best-emerging talent in the creative industries. It’s a delightful melting pot of design inspiration, shaking up the creative climate as we know it and promising an exciting new generation of creative minds.

The soon-to-be graduates showed a thirst for innovation and a fearlessness towards breaking the rules – challenging the comfort and convention of the current design sphere. If we can take anything from New Blood, it’s that creatives should be learning from the up-and-coming generation – here are the ones I think you should watch.