Visit Oslo has created a delightfully sarcastic new ad to promote tourism to Norway’s capital. “Is it even a city?” challenges all the overdone nonchalant beats of travel ads, subtly highlighting Oslo’s charming appeal with a hilariously ironic tone. 

The best adverts break the mould of generic marketing, creating memorable moments by standing out from the crowd. In a sea of sunny, overenthusiastic, cheery soundtracked tourism ads, Visit Oslo‘s understated campaign is an instant classic, proving that sometimes a dose of humour and a less is more approach is the key to success.