Arguably the most exciting summer sales event of the year is kicking off next month, with official dates for the next Amazon Prime Day now confirmed to be July 16-17. However, we know from years of experience reporting on Prime Day that sales actually begin a few weeks earlier than this with big savings in the run-up to the event. We’re here to explain exactly how Prime Day works, who it’s for, and what deals we anticipate seeing. 

Suppose you don’t fancy waiting until Black Friday to bag yourself some new creative kit. In that case, Amazon Prime Day is a winner with some genuinely good deals on popular tech including the best laptops for graphic design, as well as the best Apple Prime Day deals which we’ll be reporting on starting from today until the big event. As exciting as Amazon Prime Day sales can be, you need to be cautious that not every deal is a bargain, and some sellers have been known to jack up the price of a product before Prime Day to make its discount seem that much greater.