Toys ‘R’ Us was once a bastion of the childhood experience for many (myself included), so when it met its untimely demise in 2017 I felt like a piece of my youth had been lost. Since 2022 the once-iconic toy retailer has been crawling back to relevancy, but I fear its latest AI ad may have undone all that hard work. 

With the rise of AI art generators, I suppose it was a matter of time before AI ads started popping up. Yet the Toys ‘R’ Us AI ad is not exactly the refined semi-dystopian marketing I’d anticipated – by the looks of it, we’re a little far off for now.