The best fictional brands can be humorous and ironic, but some feel like they could be real. Sometimes they have such strong identities, from their logo design to packaging design, that they do actually cross the line from film and TV to the real world, and that makes them interesting to study for creatives looking for branding inspiration (also see our pick o the best TV show logos).

Many Fictional brands are created to avoid legal issues with real brands (or to avoid free product placement), but some of them also perform story telling rolls or go on to become a recurring element, adding to the authenticity of on-screen universes. Below is our entirely subjective pick of some of the best examples of fictional brands from film and TV, in no particular order.