Don’t know your double mid-page unit from your digital out of home? Confused by CPCs and CTAs? Perplexed by PPMs and PCAs? Don’t fear because an adorable new visual A to Z of advertising jargon is here to help… or not.

Ad vocab is a funny and really quite beautiful attempt to help make sense of some of the cryptic jargon and abbreviations that are most often thrown around in the advertising sector, or at least to make them less intimidating. Each piece of terminology has a cute illustration, and you can click through for a full definition, complete with audio (see our pick of the best adverts for more inspiration).