Sports brand Nike has an impressive array of legendary logos – from the iconic swoosh to the Air Jordan Jumpman. So it’s no surprise that when a new design drops, fans can be a little opinionated (to say the least). Predictably fans didn’t hold their reservations after WNBA star A’ja Wilson dropped her brand-new Nike logo, but I have to admit I disagree with the backlash.

With iconic sports star collaborations such as Serena Williams and Tiger Woods already under its belt, Nike’s latest logo has to stand out against a sea of past designs. With a distinct abstract feel, A’ja’s logo embodies contemporary design, daring to challenge the conventions of sports logos for the better.