Another week, another new social media platform. TikTok appears to have quietly made a very limited launch of another new Instagram alternative. This one’s called Whee, and TikTok seems to have taken inspiration from its rival in more than just the UX design.

Early adopters who found the app in the Play store in certain countries were surprised to see that the Whee logo design looks more than a little familiar with its cryptic looping curved line and gradient colours. In an increasingly crowded market of social media apps, making a new one look like Instagram Threads is an odd move, and it probably won’t make it to our pick of the best social media logos.