When used correctly, colour psychology has the ability to appeal to a certain audience and invoke emotions that instantly draw them in. Whether you’re using a bold, attention-grabbing red or a sleek high-class gold, the colours you use in web design are a powerful tool that speaks to your users before anything else.

Using particular colours in your web design is essential for getting the tone of your design right, but remember it’s about creating a sense of balance and visual harmony above all else. If you’re just getting started, take a look at our handy jargon-free guide to colour theory to nail down the basics. For a simple and easy way to create your own site, check out our picks for the best website builder and UI design guide to help you get the best results.