Marc Català co-founded design agency Mucho with Pablo Juncadella back in 2002. It now has offices in Barcelona, San Francisco and Melbourne, and prides itself on employing people from all around the world. Mucho’s work ranges from global strategy and visual language work for the likes of Aeroméxico, fun typographical solutions for Piedmont Art Walk and brand identity work for household name Visa.

Ahead of his talk at OFFF Barcelona this year, I caught up with Marc to discover more about what makes Mucho special, why strategy is so important and whether he thinks trends are actually useful.